Hi 👋🏽 I’m Karmen Olson.
I’m a Food & Beverage nerd with 20 years’ experience in CPG, working with over 100 founders across family-owned shops, medium-sized public companies and large multi-nationals. Over that time I’ve resuscitated near death brands, managed $350MM categories, and launched new businesses. I believe that consumer problems are business problems, but not vice versa.
Community. You are the company you keep.
Empathy. Seek first to understand.
Intention. If it’s not strategic it’s an accident.
Impact. Strategy matters. Results matter more.
Fun. ‘Cause why the hell are we even here??
In my free time I serve on the Board of Built Oregon and am a mentor to foster youth whose parents are incarcerated through The Contingent. For fun I ride motorcycles (ask me about the 9 currently in my garage), wrench on my ‘77 El Camino, hunt new music, cook food and drink drinks. As a first gen college grad, transracial adoptee and fiercely loving queer my super power (and kryptonite) is empathy. I'm a champion of equity and dedicate professional and personal time to continuous un/learning.
XOXO KO