I lost my 3rd grade spelling bee by misspelling “Thing.”

The definition of “thing” is loose: an object not precisely designated. The definition of “thang” however is unboxable. Brands with that “thang” trade consumers for fans; they create (not copy) culture; they are certifiably themselves. I work with founders whose brands who possess these qualities:

• Person. Behind every good brand is a legitimate, bleeding, human who gives a damn.

• Place. Behind every good brand is a place where it was born or where its fans exist as community.

• Thang. Behind every good brand is that “thang” that makes them special. Maybe it’s the product*, maybe it’s the experience, maybe it’s magic.

If you’re down to solve real people’s problems, let’s connect.

* 📣 an outstanding product is tickets to the game, table stakes - the price to play CPG